Freelance writer – creative – media-maker
Among the brand’s most well-known patrons was prima ballerina Anna Pavlova. Her high, weak arches were a source of angst and inspiration at a time when the increasingly strenuous demands of pointe work put great strain on the prevailing styles of pre-modern pointe shoes. Pavlova became so enamoured with Capezio shoes — made in New York by Italian-born founder Salvatore Capezio — she bought Capezio shoes for herself and the entire cast on her first tour to the United States in 1910.
Graeme Taylor, President of Capezio Australia and New Zealand, considers Capezio’s connection to the “greats” one of the most alluring aspects of wearing Capezio shoes. “Dancers, particularly young dancers, who are still discovering who they are as artists, spend as much time practicing in the studio as they do studying other dancers, dance in film and the lives of dancers. It is not just about learning the techniques of dance, but also about defining who you are as a dancer,” he says.
“Choosing a Capezio product literally links them to the history of dance. It makes them a part of the tradition, and the exclusive family of dancers who have worn Capezio over the years. It connects them to the famous dancers they have studied and idolized. The energy of that cannot be replaced by anything.”
Today, third and fourth generation family members continue Salvatore Capezio’s legacy of craft, innovation and commitment, striving to sustain the values which have made Capezio one of the world’s leading dance shoe brands. The most important of these is maintaining a direct connection with dancers.
All That Glitters, Capezio Kids Showing off their new range.
“When the needs of dancers change, we have to listen and respond,” says Taylor. “We do a lot of research to see what the trends are, and what dancers are doing now. For example, there has been an ongoing movement of barefoot dancing. Dancers want that unrestricted connection when they interact with the floor. This was a motivating trend behind FIZZION, a shoe that allows for that intimate connection without sacrificing any of the protection, hygiene or functionality.”
Innovation, it seems, can also come from less obvious sources. The Love Ballet shoe was inspired in part by demand for a shoe that could grow with a young dancer’s foot and fit all the way throughout the dance season. “This was the demand of many dance mums,” Taylor informs me. “Those demands are just as important to us. That shoe also addresses the demands of dance teachers — no more elastic ties to have to stop and tie in the middle of class, and better foot shaping for more accurate corrections at the foundational level.”
So, what then are the qualities of the “perfect shoe”? According to Taylor, “It is the one that acts as an extension of the dancer’s body. It is the shoe that best allows for that dancer’s individual, personal movement.”
Professional Dancer, Jared Grimes taps out in his Capezio shoes.
“It should help the dancer carry the energy of that movement first to the dance floor and then to the audience. It should always enhance, and never detract, from the dancer’s ability to showcase emotion and technique.”
Until a few years ago, Capezio shoes were not easy to access for Australians and New Zealanders, and had to be ordered from the USA. They also proved quite expensive compared to other brands in the market. In 2007, however, Capezio decided to establish a new warehouse in Australia and reviewed its prices. Demand for Capezio shoes has been growing exponentially ever since. “As Capezio in Australia and New Zealand grew, we then had to build a brand new state of the art warehouse, offices and retail store about two years ago. This new warehouse is currently being extended already,” says Taylor.
As Capezio shoes become more and more visible in shop windows across Australasia, they bring with them their international dance heritage, the lessons learned from over a 100 years helping dancers realise their potential, and the values which originally inspired the creation of the shoe brand.
“Salvatore Capezio’s dedication to providing dancers with technologically advanced, quality tools for their art continues to inspire our innovations,” says Taylor. “Just like in the days of old, the company still remains a fixture in the dance community, relying on dancers’ feedback to continue to bring the best dance products to market.”
“The team at Capezio believes that dance is about emotion, passion, movement, beauty, hard work, personal interpretation and sacrifice, and the brand is dedicated to serving all genres of dance now more than ever.”
To view Capezio’s range and find out more about the products visit Capeziodanceanz.com
Photo (top): Capezio Founder, Salvatore Capezio.
First published in May 2013 edition of Dance Informa